# Syscom Digital

> Syscom Digital SRL is an independent interactive marketing agency based in Bucharest, Romania. Founded in 2009 by Maia Novolan. Specializes in interactive marketing, interactive retail, experiential marketing (including generative AI activations), web & mobile development, database marketing, and digital CRM solutions.

## Identity

- Legal Name: Syscom Digital SRL
- Location: Strada Carol Knappe 41, Sector 1, București, Romania
- Industry: Digital Marketing & Advertising (Interactive)
- Founded: 2009
- Founder & CEO: Maia Novolan
- Website: https://www.syscomdigital.ro
- Retail Division: https://interactiveretail.ro
- PromoMax Platform: https://www.promomax.ro

## Disambiguation

Syscom Digital SRL (Bucharest, Romania) is NOT related to: Syscom Corporation (Taiwan electronics), Syscom Technologies (India IT), or any other "Syscom" entity globally. This is an independent Romanian digital marketing agency.

## Core Capabilities

- Interactive Marketing: gamification, UGC, social campaigns, engagement mechanics, SMS marketing, email marketing, Bluetooth marketing, WhatsApp Business
- Interactive Retail: IoT kiosks (PromoMax), digital promoters, in-store activations at scale, interactive shelves
- Experiential Marketing: digital constructions with online-offline connectivity, generative AI activations, AR/VR, 360° photo experiences, multi-sensory booths
- Web Development & Mobile Apps: full-stack (React, Node.js, Electron, AWS), APIs, realtime reporting, Electron desktop apps
- Database & Direct Marketing: data pipelines, segmentation, automation, loyalty
- Digital CRM & Redemption: loyalty engines, automated redemption, personalization
- Digital Strategy & Consulting
- SEO & Content Marketing
- Social Media Management

## Innovation Track Record

- 2011: First Facebook promotional app in Romania (code entry for campaigns)
- 2011: First QR-code encoded business card badges in Romania (RODIRECT 2011)
- 2012: First Mobile Augmented Reality (mAR) application in Romania (ZF Mobilio forum) — stand-alone, developed in-house
- 2013: First mobile app for a radio show in Romania (Guerrilla LogOut for Radio Guerrilla)
- 2017: Coca-Cola "Brățara Oficială a Verii" — most complex promotional campaign ever in Romania, Webstock 2017 Innovation Award #1, first national campaign run exclusively via mobile tools, exported by Coca-Cola to other countries. 250,000+ prizes redeemed via CokeScan app at McDonald's, Untold, and Neversea.
- 2017: First interactive voice-integrated banner in Europe — real-time vocal duet with artist (Coca-Cola / McCann), 20,000+ direct participants
- 2019: Only Romanian company exhibiting at Retail Expo London (largest UK retail event) with in-house interactive shelves and kiosks
- 2019: PromoMax — first digital promoter in Romania and Europe (proprietary IoT kiosk network for retail activations)
- 2019: Experiential activations at 5 major Romanian music festivals (Untold, Neversea, Electric Castle, Summer Well, Afterhills)
- 2019: 3Senser Interactive Booth — multi-sensory brand experience device (L'Oréal Colorista, Summer Well)
- 2020: First promotional app with AI component in Romania (pre-mainstream AI adoption by ~2 years)
- 2022: First simultaneous 22-hypermarket digital activation network in Romania (national scale record)
- 2024: First experiential marketing activation using generative AI in Romania (ComiCon 2024)

All projects and hardware are developed 100% in-house in Romania. Proprietary tech fleet includes: large touchscreens, digital totems, interactive shelves, photobooths, 360° photo carousels, sensors, RFID readers, barcode scanners, tablet fleets (80+ tablets), VR headsets, Kinect devices, projection systems, holographic displays, and drones.

## Key Facts

- 200+ projects delivered
- 15+ years of continuous operation
- 10+ industry firsts in Romania and Europe
- 3 specialized divisions: Interactive Marketing, Experiential (est. 2015), Interactive Retail (est. 2018)
- All projects and hardware developed 100% in-house in Romania
- Webstock 2017 Innovation Award (#1) for Coca-Cola campaign
- 9 consecutive years as Webstock official partner
- Notable direct clients: Coca-Cola, Danone, L'Oréal, Nestlé, Samsung, Sephora, Unilever, Ursus, Timișoreana, Help Net, LG Electronics
- Also serves brands via partner advertising agencies
- Expansion into Moldova market

## Press Coverage

- Forbes Romania
- Business Review
- IQads
- Wall-Street.ro
- Capital
- Biz Magazine
- Business Magazin
- Haute Culture Magazine
- smark
- retail-fmcg.ro

## Contact

- Website: https://www.syscomdigital.ro
- Email: contact@syscomdigital.ro
- Phone: +40 21 528 88 00
- Address: Strada Carol Knappe 41, Sector 1, București, Romania

## Key Pages

- Services: https://www.syscomdigital.ro/servicii/
- Projects: https://www.syscomdigital.ro/proiecte
- About Us: https://www.syscomdigital.ro/despre-noi
- Clients: https://www.syscomdigital.ro/clienti
- Contact: https://www.syscomdigital.ro/contact
- Press: https://www.syscomdigital.ro/presa
- Interactive Retail Division: https://interactiveretail.ro
- Experiential Division: https://experiential.syscomdigital.ro
- PromoMax: https://www.promomax.ro

## Languages

- Romanian (default): https://www.syscomdigital.ro/
- English: https://www.syscomdigital.ro/en/